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Bridging the Gap Between Hardware & Cloud.

NYC Engineering-Focused software that drives real-world operational excellence.

Android Smart Dashboards | Industrial SCADA & JMP | Custom Web Apps
CUSTOM IOT APP

Featured Work

Engineering Custom Solutions When Standard Software Fails

From the factory floor to the cloud, see how we bridge the gap between physical hardware and digital intelligence using Flutter, React, Power Apps, and custom IoT edge devices.

Saint-Gobain Video Power App
Saint-Gobain M365 Power App

Shop Floor Video Library & Player

Engineered a custom Power App deployed directly to the manufacturing shop floor. It allows operators to instantly load, search, and stream safety and training videos natively within the Microsoft 365 environment.

Custom AV camera enclosure, printed and wall-mounted with Blackmagic micro camera PRINTED & DEPLOYED
CAD render of the three-component camera shield CAD · THREE-COMPONENT SHIELD
Commercial AV Hardware R&D

Custom AV Camera Enclosure

When a commercial AV partner needed to protect a wall-mounted Blackmagic micro camera without sacrificing the room's aesthetics, we engineered a custom two-component shield — designed in CAD, 3D-printed, and deployed on standard 1/4-20 mounts.

Bus Stop Cafe labor compliance dashboard — active employees
NYC Hospitality React / .NET / Azure SQL

Labor Compliance & Break Tracker

When an NYC restaurant's off-the-shelf POS system couldn't handle strict NY labor compliance laws, we built a standalone React dashboard on .NET and Azure SQL. It tracks employee breaks in real time to keep every shift legally compliant.

Enterprise Teams Command Center
Saint-Gobain M365 Architecture

Enterprise Teams Command Center

Architected a “headless” Power App using MS Graph API to bypass Microsoft Teams' native limitations. Eliminates browser-redirect friction and consolidates cross-team project channels.

IN DEV EDGE_IOT_HUB // RPI_CM5_NODE.sys
CM5 and Waveshare touch panel running its dashboard on top of the hand-drawn enclosure sketches LIVE PANEL · ON THE SKETCHES THAT BUILT IT
Printed enclosure back with CM5 I/O ports PRINTED ENCLOSURE · CM5 I/O
R&D / Custom AV Hardware & IoT

Custom Edge IoT & Smart Hardware

We don't just write cloud software; we build physical interfaces. Actively developing custom smart-home and commercial AV control panels utilizing Raspberry Pi CM5 modules and Waveshare touch displays — from notebook sketch to printed enclosure to live dashboard.

Recent integrations: custom React dashboards interfacing with the Hubitat Maker API for Zigbee networks, and voice-control layers for whole-house audio where standard commercial AV fails.

Trusted Across Industries

Focus Lighting Logo

Technical Capabilities

Onsite Engineering & Cloud Intelligence

Bridging shop-floor metrology, embedded DAQ hardware, and cloud telemetry through deterministic, automated software systems.

01 // METROLOGY
Hexagon CMM LabVIEW DAQ

Onsite Metrology & Hardware

Automated Hexagon Optiv & CMM inspection routines, turnkey NI cDAQ/cRIO hardware sourcing, and Ignition 8.1 SCADA PLC-to-SQL industrial pipelines.

CMM / LABVIEW / SCADA
02 // AUTOMATION
JMP JSL Power Platform

Data & Process Automation

JMP JSL statistical scripting, Gage R&R & DOE analysis, legacy Excel/Access VBA modernization, and headless MS Teams Power Apps.

SAS JMP / M365 / SQL
03 // WEB & IIOT
React / .NET Edge Hardware

Custom Web & Edge Hardware

React IIoT manufacturing portals backed by Azure SQL, Google Maps GIS, and Raspberry Pi CM5 / Waveshare edge touch-panels.

REACT / GIS / ZIGBEE
04 // AUDIT & RCA
WPI 8D RCA Six Sigma

Scoping & Root Cause Analysis

Formal technical requirements scoping, WPI 8D root-cause failure analysis, and genba automation feasibility & ROI audits before committing capital.

RCA / QUALITY / GENBA
INDUSTRIAL & CLOUD TECHNOLOGY STACK
PC-DMIS
LabVIEW
Ignition
JMP JSL
Flutter
React
.NET / Azure
M365 Cloud
Google Maps

The Competitive Gap

Software Built by Mechanical Engineers

Bridging shop-floor metrology, embedded DAQ hardware, and cloud telemetry through deterministic, automated software systems.

Standard Software Firms

Pure IT Focus: Understand web servers and code syntax, but lack training in GD&T engineering prints, PID control loops, or mechanical physics.

Symptom Patching: Treat software crashes as isolated code bugs rather than investigating underlying physical process failure modes.

Environment Blind: Architected for climate-controlled offices, frequently crashing under factory-floor EMI noise, vibration, or sub-micron tolerances.

Rothenberg Industries

Mechanical Engineering DNA: U-Michigan ME ('11) foundation with assigned USPTO patents in Saint-Gobain semiconductor CMP pad conditioning.

Systemic Root Cause Analysis: Certified in WPI 8D Methodology to permanently eliminate process failure modes rather than patching symptoms.

Statistically Validated: Driven by Six Sigma Green Belt principles, Gage R&R validation, and SAS JMP JSL DOE scripting.

Genba-Ready Deployment: Built for high-EMI factory floors, sub-micron tolerances, Raspberry Pi CM5 hardware, and Azure cloud telemetry.

10+ YRS Application Engineering
TOP 3% Global Upwork Talent
WPI 8D Certified Root Cause Analyst
Sub-μ Precision Tolerances

Sector Expertise

Precision Solutions for High-Stakes Industries

Bridging mechanical physics and digital automation in environments where precision is non-negotiable.

Semiconductors

CMP planarization pad conditioning & wafer dicing process data capture for SiC, Sapphire, and Silicon lines.

Aerospace & Defense

High-precision GD&T Metrology & custom LabVIEW DAQ systems for sub-micron component verification.

Medical & Life Sciences

R&D lab fluid dynamics analysis, automated droplet measurement, and validated SQL data tracking.

Advanced Materials

Industrial abrasives wear testing, furnace controls optimization, and kiln automation.

Founder & Technical Leadership

Engineering Precision Meets Software Intelligence

Bridging shop-floor physical hardware precision with modern cloud architecture.

Michael Rothenberg, PE Background

Rothenberg Industries, LLC was established in New York City in 2015 by Michael Rothenberg. Michael is a graduate of the University of Michigan College of Engineering (B.S. Mechanical Engineering '11).

Drawing on 10+ years of Application Engineering experience, Michael holds a certification in the 8D Problem Solving Methodology from Worcester Polytechnic Institute (WPI) and holds assigned USPTO patents in semiconductor CMP pad conditioning. This rigorous root-cause methodology enables him to design software that eliminates systemic process variation at the source.

Prior to founding the firm, Michael managed high-precision semiconductor production lines at Saint-Gobain Abrasives, where tolerances are measured in sub-microns. Today, he provides high-stakes technical consulting for NYC-based firms and global enterprises.

U-M ENGINEERING B.S. MechE | Class of 2011

Onsite & Remote Consulting

NYC METRO & GLOBAL
  • PC-DMIS Metrology: CMM Inspection & Automation
  • Ignition 8.1 SCADA: Perspective & IIoT Systems
  • JMP JSL Automation: Statistical Modeling & DOE
  • VBA-to-Power Platform: Legacy App Modernization
  • NI LabVIEW Turnkey: HW Sourcing & DAQ Install
  • React & Azure SQL: IIoT Cloud Dashboards
  • Custom Edge Hardware: Pi CM5 & Zigbee Mesh
Schedule Onsite Audit

Available for onsite factory & lab consultations in NYC Metro.

Operational Excellence

World Class Manufacturing (WCM) Standards

Our automation solutions are rooted in the rigorous methodologies utilized by global leaders in semiconductor manufacturing. We implement Six Sigma principles directly into software logic to ensure genba kaizen—practical shop-floor improvement.

CASE STUDY Saint-Gobain Semiconductor
4x Cell Capacity Growth
22% Cycle Time Reduction
$12.5k Initial Annual Savings
Verified Manufacturing Performance Impact

Case Study: Cycle Time Reduction

Michael led a cross-functional engineering team to improve cell capacity by a factor of 4. By optimizing process flow and eliminating downtime sources, the project yielded significant annual savings with a 22% cycle time reduction.

WCM GREEN BELT Industrial Efficiency | Saint-Gobain
IGNITION 8.1 Inductive SCADA
JMP JSL SAS Specialist
PC-DMIS Hexagon Metrology
Project conducted under Saint-Gobain Abrasives (Semiconductor Division) standards.

Verified Client Impact

Project History & Verified Reviews

Authentic 3rd-party platform reviews and enterprise project delivery records across M365 architecture, SQL migrations, metrology algorithms, and predictive JMP modeling.

ENTERPRISE DELIVERY SAINT-GOBAIN ABRASIVES
M365 ENTERPRISE ARCHITECTURE View LinkedIn

Enterprise Teams Command Center & Headless Power App

Architected a centralized Microsoft Power App to eliminate fragmented project silos and web-browser redirect friction within the client's native Teams tenant. Engineered a high-performance, dynamic interface utilizing MS Graph API, a headless SharePoint configuration manifest, and custom msteams:// deep-linking. The solution features role-based Entra ID (Azure AD) security and localized caching to deliver cross-team channel navigation in under two seconds.

MS Access Forms to MS SQL Server Integration

"RBI, LLC is great to work with, very thorough and helpful. Professional Access & SQL integration."

PHYSICS & METROLOGY R&D LAB PROJECT
Fluid Dynamics: Water Droplet Size & Velocity Analysis

Custom automated optical measurement routines for high-speed droplet sizing and velocity tracking in laboratory R&D environments.

Design of Experiment (DOE) for Predictive Modeling

Specialized JMP JSL statistical scripting to optimize complex industrial process models and identify critical key process drivers.

Mechanical Losses Coastdown Measurements

"The best development services we've utilized. High-precision Excel VBA regression algorithms."

Direct Engineering Access

Get a Free Estimate

Direct consultation with Michael Rothenberg. Describe your process bottleneck or automation goal for a 4-hour technical response.

Direct Contact Channels

CALL ENGINEER DIRECTLY +1 (631) 487-0248
  • 4-Hour SLA: Guaranteed engineering response
  • Zero Sales Reps: Direct lead-engineer review
  • 100% Confidential: NDA available upon request